Morgan Stanley had an earth-moving conclusion. The company asked 15-year old Matthew Robson, an intern at the securities firm, to tell them how his friends consume media.
“Without claiming representation or statistical accuracy, his piece provides one of the clearest and most thought provoking insights we have seen. So we published it,” Morgan Stanley said.
The resulting product of Robson is now a hot study entitled, “How Teenagers Consume Media.”
In the study, Robson summarizes what is hot and what’s not. What is hot is “anything with a touch screen, mobile phones with large capacities for music, portable devices that can connect to the Internet such as iPhones and really big television sets.”
Luke, our 14-year old intern here at Webbyist, agreed to most of the findings. He finds it odd, however, that this study appears to be a huge thing, so much so, that adults seemed to have been taken aback.
“It’s not rocket science. Just look at the teens around you,” Luke said.