With videos from CollegeHumor.com viewed 300 million times, IAC deemed that it is best to create a video content company called Notional. This new company will create programming of all genres for all demographics, to be distributed across multiple media platforms, including television. Videos will also cater to a broader audience.

Ricky Van Veen, one of the co-founders of CollegeHumor.com will head Notional. Van Veen’s fellow co-founder Josh Abramson will remain at CollegeHumor and oversee its operations. We wonder what could have happened had Zach Klein and Jakob Lodwick stayed.