Barnes & Noble, Inc. and AT&T will provide complimentary in-store Wi-Fi to any customer that visits a Barnes & Noble bookstore nationwide.

As a part of the Wi-Fi offering, customers will soon be able to opt-in to receive personalized messages from Barnes & Noble — such as a coupon to the in-store café, notices on an author book signing or details on where to find a new book release in their favorite genre — on their Wi-Fi enabled devices when they enter the store.

This is free so let us all partake of this offering. No need to go to Starbucks. Anyway, there’s Starbucks in most Barnes & Noble bookstore.